Co-creation and Collaboration
If the use of the word economy is still valid tomorrow then all those participating in ‘economic’ activity will be involved in co-creation and collaboration. A blurring between the individual and business, consumption and manufacturing making for the retirement of demand and supply based economics. The new Attention economy is about individuals self forming to ‘make the future’. The web used as the platform to enable this self forming, for however short or long. Some communities will self form for an instant while others will endure and evolve. The idea behind contentCamp is to act a focus for communities to self form around specific content creation opportunities. For example, making a video on the Scottish Skiing community, I can ski but who will do the filming, do the voice overs, graphics or music integration, who else wants to participate? This video captures some of this spirit.