Content CampHow it works

The repurposing desk

One good source.
More than one story.

Turn an interview, essay, or report into a set of editorial briefs. Give each piece its own angle and keep the passage that backs it up.

01 / Source material

Keep the receipts.

Separate passages with a blank line. Add up to 12 excerpts or notes.

0 source passages.

02 / Piece brief

Make the angle specific.

03 / Editorial handoff

Your briefs

Add a brief to start a handoff.

Field guide

Start with what you can stand behind.

Pull out a few passages from the original source. Write a different takeaway for each audience and use the format prompt to guide the draft. Attach the passage you’d point an editor to if they asked where the idea came from.

Editing a source passage flags the briefs that use the old text. Review the source and attach an updated passage before the handoff. Project edits are saved in this browser where available. The Markdown download gives you a copy to keep or share.